§ 16-2. Going out of business sales; permit required.

(a)

It shall be unlawful for any person to advertise or conduct a sale for the purpose of discontinuing a retail business or to modify the word "sale" in any advertisement with the words "going out of business" or any other words which tend to insinuate that the retail business is to be discontinued and the merchandise liquidated, unless such person obtains a permit to conduct such a sale from the town clerk.

(b)

The town clerk shall issue permits to retail merchants for special sales as required by subsection (a) of this section upon the application of such merchant and shall inspect the advertisement and conducting of such sale to ensure that it is being advertised and conducted in conformity with the required permit. All applications for special sale permits shall be accompanied by an inventory of all goods which are to be offered for sale during the sale and only the goods specified in the inventory list may be advertised at a reduced price or sold at a reduced price during the sale period.

(c)

Each special sale permit shall be valid for a period of no longer than 30 days and any extension of that time shall constitute a new special sale and shall require an additional permit.

(d)

The fee for the issuance of special sale permits shall be $15.00.

(e)

Any person failing to obtain a permit as required by this section shall be guilty of a misdemeanor.

(Comp. Ords., § 15.13)

State Law reference— Duty of town to issue such permits, the Code of Virginia, §§ 18.2-223, 18.2-224.

(Comp. Ords., § 15.13)

State law reference

Duty of town to issue such permits, the Code of Virginia, §§ 18.2-223, 18.2-224.